My journey to creating Elementary started with my longing for basic wear for my kids that works. Dressing up three active toddlers everyday can be quite challenging. Elementary was born out of my passion to have a line of reliable basics that can move with my family's pace, children's energy, and also looks good.  

By definition, Elementary means “simple and straightforward” and that’s at the heart of the clothes we’ve designed for your children.

I wanted to make sure everything we do delivers for my fellow parents and their kids which is why we’ve developed the Elementary concept of Smart Wear. It simply means each piece has been made to be smart - functional tailoring, easy to style up or down, made from breathable cotton fabric, and affordable. 

Always basic, never boring - Elementary is made for your perfect little ones who loves to be free and chase adventures. 

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